Here's your Social Media Plan

(please click the pages to the left of this page to move to the next one)

1- Your Social Media Strategy Worksheet

2- Your Social Media Goal Sheet

3- How to use your Social Media Tools Outlline

4- What are Social Media Best Practices and Tips?

5- What is Social Media?

6- Need Support for your speaking business?

7- As a special bonus, here's your sales and marketing how to guide for 2010? click here

8 - Click here to listen to "My Social Media Plan broadcast", www.blogtalkradio.com/speakertalk

Remember to download replay

9- Need help with creating your social media brand? click here

Social Media Strategy
last updated: 2009-02-25 14:47:47

SOCIAL MEDIA STRATEGY

MY PLAN THAT WILL LEAD TO DESIRED RESULTS

What is my purpose for marketing via social media sites? (Be specific)

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How will I position/niche myself? How will others remember me?

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What is my target market? Who am I trying to reach?

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Which marketing weapons to use? (facebook, twitter, ezine)

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What is my identity? Branding?

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What is my budget?

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How will this grow my speaking business?

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What's my freebie that offers a taste of my expertise?

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How will I measure my success?

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Social Media - Goal Sheet

Social Media Worksheet:

Goals: (List your top ten Business Goals)            Triage Category

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Triage your goals:

Critical (Red)       Urgent(Yellow)          Supportive (Green)         Hold (Black)

"Must Do"              "Should Do"              "Eventually Do"               "Can't Do"

Budget:

Time:

Money:

Boundaries:

Bulls Eye: (Expected Results)

Best Fits:

Focus Projects:

Social Media TOOLS

SOCIAL MEDIA TOOLS:

FACEBOOK:
www.facebook.com

• Create a group
• Connect with high traffic friends, VIP's, Mentors
• Keep your profile updated
• Share personal and professional pictures
• Create a fan page/ note for your speaking business
• Review every friend you accept
• Update at least weekly
• A tuturial I found via google, not bad
• Here's my fanpage for my coaching business, just created, please comment

Twitter: www.twitter.com

• Create an interesting background
• Do not share website on twitter page, it's a turnoff
• Tell people what you do
• Set up different twitter accounts for different identities
• Download www.tweetdeck.com for easy communications
• Tweet other peoples tweets
• Share ideas, links and articles
• Set up an autoresponder on www.tweetlater.com
• Use twitter on the road via your blackberry (really easy)
• Use www.tweetburner.com to track stats results

SpeakerSite: www.speakersite.com

• Create a detailed profile
• Share tips for other speakers
• Join speaker groups
• Share free and paid events
• Comment on high traffic discussion blogs

Snapvine: www.snapvine.com (The Voice blog)

• Share your expertise via your voice
• Download recordings from audioacrobat or your radio show
• Add link to website

BlogTalk Radio: www.blogtalkradio.com

• Share your expertise
• Be consistent with your broadcasts
• Invite guests (this is easy for speakers)
• add your business links
• Add you affiliate amazon link of books on the main show page

Linked In: www.linkedin.com

• Update your profile
• Create a group
• Join other groups
• Update weekly
• Endorse others

General Rule for all sites:

• Keep your group name consistent with each site, my example
• Remember your brand
• use the same information in your ezine, which means no extra work
• Share videos, tools, articles
• share your social media page links in your email sig, sites, cards, presentations, etc.
• Stay updated
• Respond to requests
• Follow up with interested parties
• Invite people as friends with large followings
• Have fun
• Be consistent
• Update all networks at once with this tool, click here

Let's get social, if you want to connect with me on any of the social networks, here are my profiles:

Linked in:

http://www.linkedin.com/in/mlpspeak

Facebook: http://www.facebook.com/people/Marquesa-Pettway/566110305

Speakersite:

http://www.speakersite.com/profile/MarquesaPettway

Blogtalkradio:

http://www.blogtalkradio.com/speakertalk

Twitter:

http://twitter.com/SpeakerTalk

Snapvine:

http://www.snapvine.com/speakertalk

Social Media Tips for guaranteed success

GIVE:

• Tips per your expertise without a sales pitch
• Solve problems
• Offer helpful sites
• fun, light hearted conversation
• others publicity
• sincere compliments
• direct responses
• Free information packed teleseminars

TAKE:

• Recommended Sites
• Tools
• Lessons
• JV partners
• Mastermind partners
• Individuals that express interest in your programs
• Endorsements

Do not:

• Over promote, it's a turnoff
• Email a broken link, check it
• Bad mouth anyone or any service
• Publish anything you do not want public
• accept friends without checking out their website, unless you get a ton of requests
• Do it all alone, get VA help
• Set up a profile and never check in

More tips

WHAT IS SOCIAL MEDIA NETWORKING?

Social Networking Sites allow you to connect with others online via a specific platform. It's important that before you commit a lot of time, energy and resources you have a marketing strategy. Once you complete your strategy and write a easy to follow attainable plan you will grow your speaking business.

Here are some of the benefits:

• Visibility
• Social Media Knowledge leads to web 2.O knowledge which leads to an online prescence in your speaking business.
• Access to VIPs
• Building an audience
• An opportunity to position yourself and share your niche
• Relationship Marketing
• Joint Venture Partners
• Mastermind Partners
• Income

NEED SUPPORT FOR YOUR SPEAKING BUSINESS?

Need Social Media Mentorship?

Become a Member of the National Center for Speaker Training today, click here for details

Want to talk to us LIVE, please call 877-314-8881 x702

or email us as admin@mlpspeak.com

(Once you sign up you will instantly get several bonuses for your speaking business worth $500)