My Sales & Marketing Plan

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A/V Presentation

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Frequently Asked Questions

INCOME GENERATING SALES & MARKETING PLAN

Purpose: Organize, Automate and Calendarize my year for guaranteed success

Implementation Plan: 30 minutes per day to review my marketing plan

Phase 1: The Clarity Phase

WHO: Who will value my information?

speakers, coaches, consultants, solo-professionals

individuals in transition, goal-setters, leaders that need more productivity out of their team

WHAT: What is your value message? Problems will you solve, lives easier..

WHERE: Where will I find them? Conferences, blogs, social media, associations, industry publications

WHEN: When will they be most interested in my information?

Season, holidays, conferences, organizations, associations

WHY: Why will they buy from me? Branding, associations, JV, cross-promoting,

Credibility

THE CONTENT VEHICLE:

Share your information with energy, inspiration, realism, action items, call to action, momentum, in segments, connect it all, brand it, share your information via PEST (postcards, email, snailmail, telephone)

Phase 2: Tried & True Marketing Habits

• Be Consistent
• Be Yourself (Authentic)
• Weekly Measurements = ROI (Pareto Principle 80/20)
  
• Monthly Measurement Meeting
• Repackage, Repurpose, Reuse

Phase 3: The Money Meetings

• 10 minute daily money meeting
• Quarterly money meetings farm the upcoming quarters
  
• Compare your money meeting with your measurement meetings
• My Revenue Goal?
  
• How often do I want to speak?
• Pareto Principle (20 or 80)
  
• Speaker Report Card
  

Phase 4: Critical Steps in the Marketing Process

• Funnel-building (price points, offerings, sales pages)
  
• Product launch
• Affiliate Marketing
• List building
• Joint Ventures
• Strategic Alliances
  

Phase 5: Goals (SMART)

• Clarity
• Relationships (advocates, loyal clients, consulting opps, brand champions
• Visibility
• Expert Status
• Income Streams
• More products
• Training Opps
• Conferences
• List building

Phase 6: Social Media Strategy

• Time Block
• Automate (Tweetlater.com, tweetdeck.com, ping.fm.com)
• Intentional
• Prioritize
• Add a Friend (template response email)
  

Phase 7: Calendarize Everything! List my expected Results

• Daily (Social Media Response, MM)

• Weekly (Meet with support team, Sharpening the saw, Ezine, Update with Members, SOC)

• Monthly (Radio Show Broadcast, Voice Blog)
  
• Quarterly (Produce a Product, Develop a presentation)
  
• Yearly (Speaking engagements, Consulting Clients, TeleSeries)
  
• Have an electronic version of your calendar

Phase 8: The Tools

Having problems with my server, if the following links do not work give it until the end of the week.

• Speakers Report Card
• Quarterly Focus Tool for Speakers
• Speakers Rolodex
  

Final Thoughts:

• Share your goals with an accountability partner
• Mastermind with like minded people
• Collaborate with others with similiar goals
• Create dual campaigns and