CREATING THE BRAND
A = Advantage. You've got to decide what prevailing message--what content--you want to communicate to your customers.
S = Style. What's the style of your message? In other words, how are you going to "dress" your message for your audience?
A = Adjective. What verbal cue will your message carry to your customers?
P = PMS color. What visual cue will your message have that helps reinforce your brand?
What Makes You Better?
