SBP: Speakers E-Marketing Blueprint
Income Generating Website
last updated: 2009-09-03 00:47:07

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THE INCOME GENERATING WEBSITE:

 

  • List all of your active websites by URL.  For each site please describe

    1)     your target audience

     

    2) the main message of the site (in 1-2 sentences) and

    3) the Number One action step you want visitors to take.

     

  • Free Taste Offered


  • Brand


  • Opt In Box


  • Auto Responders


 

The Speakers Product Funnel
last updated: 2009-05-21 12:51:31

 

 

$500 - $5000

VIP CIRCLE CLUBS, PRIVATE COACHING, ANNUAL MEMBERSHIPS,
CONFERENCES, SEMINARS, BOOTCAMPS, CONSULTING SERVICES,
BUSINESS IN A BOX, DVD/CD SETS, RESELL TOOLS,
TELESEMINARS - PROGRAM BASED, LICENSES,
GROUP COACHING VIA DISCUSSION BOARD,
LIVE WEB TRAINING

 

$50 - $500

CD SETS, DVD SET, TELESEMINAR SERIES, RESOURCE BUNDLE,
TELE-MASTERMIND GROUPS, SAMPLE COACHING SESSION,
MONTHLY MEMBERSHIP WEBSITES & PORTALS,
E-COACHING, ONLINE COMMUNITY,
GROUP & PRIVATE COACHING,
SEMINARS, WORKSHOPS,
ONE DAY BOOKCAMPS,
WEB-BASED TRAINING,
GIFTS & HARD GOODS

 

$0 - $50

ECOURSE, PRINT BOOKS, BLOGS,
PODCAST, WEBINAR, PREVIEW TELESEMINAR,
PDF BOOKS, ARTICLES, RADIO/INTERNET SHOW,
AFFILIATE PROGRAMS, MAGAZINE,
EZINE, MULTI-MEDIA EBOOKS,
CD, DVD, AUDIO-WORKBOOK

Income Generating Ezine
last updated: 2009-09-04 09:59:57

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Sections needed for an income generating ezine

  • Personal Note: Tell the reader a little about personal life, this is the building rapport part. Share family news or a little bit about the vacation you just took. I need to know you to like and trust you.


  • Spotlight Event: What program are you spotlighting and what are the benefits. Make this all about the reader


  • Feature Article: Keep it simple, provide your article in steps, numbers, letters...provide solutions to your target market's problems, easy steps to implement, examples, success stories. Keep it conversational.


  • Marketplace (Resource Center): List your affiliates, resources that you recommend that would be helpful to your target market.


  • Upcoming Events: What are you up to? What are you working on? Share.. create buzz

 

  • About YOU: Who are you and how do you help others


Special Notes:

  • Branding (use your logo, colors and personality that communicates your brand) This ezine should match your website.

 

  • Schedule: What are you being featured on? Where are you speaking? What are the dated for your upcoming events...this section build credibility.
Branding
last updated: 2009-05-25 15:36:37

 

CREATING THE BRAND

 

A = Advantage. You've got to decide what prevailing message--what content--you want to communicate to your customers.

 


S = Style. What's the style of your message? In other words, how are you going to "dress" your message for your audience?

 


A = Adjective. What verbal cue will your message carry to your customers?

 


P = PMS color. What visual cue will your message have that helps reinforce your brand?

 

What Makes You Better?


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