THE INCOME GENERATING WEBSITE:

• List all of your active websites by URL.  For each site please describe

  1)     your target audience

   

  2) the main message of the site (in 1-2 sentences) and

  3) the Number One action step you want visitors to take.

   

• Free Taste Offered

• Brand

• Opt In Box

• Auto Responders

Sections needed for an income generating ezine

• Personal Note: Tell the reader a little about personal life, this is the building rapport part. Share family news or a little bit about the vacation you just took. I need to know you to like and trust you.
  

• Spotlight Event: What program are you spotlighting and what are the benefits. Make this all about the reader
  

• Feature Article: Keep it simple, provide your article in steps, numbers, letters...provide solutions to your target market's problems, easy steps to implement, examples, success stories. Keep it conversational.
  

• Marketplace (Resource Center): List your affiliates, resources that you recommend that would be helpful to your target market.
  

• Upcoming Events: What are you up to? What are you working on? Share.. create buzz

• About YOU: Who are you and how do you help others

Special Notes:

• Branding (use your logo, colors and personality that communicates your brand) This ezine should match your website.
  

• Schedule: What are you being featured on? Where are you speaking? What are the dated for your upcoming events...this section build credibility.
  

CREATING THE BRAND

A = Advantage. You've got to decide what prevailing message--what content--you want to communicate to your customers.

S = Style. What's the style of your message? In other words, how are you going to "dress" your message for your audience?

A = Adjective. What verbal cue will your message carry to your customers?

P = PMS color. What visual cue will your message have that helps reinforce your brand?

What Makes You Better?