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A Successful Speaking Business Has All the Pieces
"All I need to do to be a professional speaker is speak" is a myth. A professional speaker must operate like an entrepreneur, a "Speakerpreneur". In order to stay booked and create consistent income, a speaker must add all the pieces. Which of the following 7 key Speakerpreneur pieces do you have?
1) The Marketing Piece: Keep the conversation going between you and your audience, on and off the platform. Share information they care about... continue to offer solutions. Share snapshots of your life in your marketing materials in order to keep the relationship a little personal. Share free information as well as solution-oriented programs.
When I started speaking professionally, the idea of writing a newsletter or putting marketing campaigns in place for my speaking business was not a priority. I just wanted to speak.
I didn't get it.
I didn't understand how critical it was to continue to build the relationship with my clients (or prospective clients) online as well as offline. When I began to put marketing systems into place, my business grew and clients began to contact me. Join me for a FREE webinar on implementing a marketing plan, click here to reserve your spot.
2) The Social Media Piece: Natural relationship and credibility builders.
Yes, using social media can be time consuming, and if used strategically, it can make all the difference to your speaking business. Click here to listen to a recent webinar featuring Carole Copeland interviewing me about Social Media. I share how to use social media strategically. Let me mentor you for 12 months to build your social media presence.
3) The Presentation Piece: Be a life long learner and continue to stretch your presentation muscles. Never be satisfied.
I've won more speaking contests that I can remember. I've earned one of the the highest speaking designations in thr speaking industry. I teach others how to present. In spite of my experience and expertise, I still continue to educate myself on storytelling, impromptu speaking, persuasive speaking, technical speaking, etc. I continue to learn and grow. Learning never stops.
This month, members will learn the components of an in-demand presentation that will help get you booked. On this call I will teach 7 dynamic, memorable, effective, client-centered TECHNIQUES that help top speakers get booked.
Members click here for the call in information. Speak with you at 8PM EST. this Wed.
4) The Client Attraction Piece: Own the Speakerpreneur title. If you want to remain one, consistently implement client attraction strategies.
Think of ways to attract potential clients. Understand your target market, hang out with them, ask them what they need and provide solutions. Package solutions in different formats:
- Checklists
- E-books
- Special reports
- Books
- Workbooks
- Audio reports
- Blogs postings
- Social media groups
- Programs
- Tele-seminars
- Continuity programs
5) The Branding Piece: Make it easy for the client to hire you.
Branding can be a long process, and once it's completed your marketing, message and target audience(s) are clear.
- A brand is unique and hard to copy
- A brand makes you memorable, giving you a competitive edge
- A brand connects your personality with your expertise.
Kenneth Young, platinum member and NCST apprentice, is a happy guy. After months of intensive work with me, he has a brand and has taken off like a jet! Check him out this Thursday at 12:00 noon on Divine Talk Radio on BlogTalkRadio.com
6) The Passive Income Piece: Never depend on one bucket of income. Create multiple buckets.
Speakers who only speak + a bad economy = a broken business. Speakerpreneurs speak, coach, write, create information products, join networks, develop networks and market consistently. A bad economy does not end the business.
7) The Educational Piece: Never stop learning.
We have egos as speakers and it's easy to get the "I know it all" complex. Keep learning, masterminding, partnering and growing your knowledge piece. Consider attending the NSA conference taking place this July. Click here for more information.
WANT TO USE THIS ARTICLE IN YOUR EZINE, E-NEWSLETTER OR WEB SITE? You can, as long as you include this complete blurb with it:
Speaker Coach, Reinvention Expert and SpeakerTalk Radio Host Marquesa Pettway publishes this monthly e-zine just for speakers. If you're ready to become a speakerpreneur today, visit www.myspeakercoach.com for her FREE e-zine and a free speaker e-course to help you get started now!
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