Syndicate Yourself Boost your Business with Article Marketing

Syndicate Yourself
Boost your Business with Article Marketing

Article marketing is the process of submitting articles you have written to article reprint directories like www.selfgrowth.com.

If you are not reaching the online exposure you need to make that Boost, I advise you to begin to Write and Speak as my coach would say. Many of my clients such as Sanyika Calloway Boyce, DeLores Pressley and Marquesa Pettway get syndicated online and gain media exposure by writing and submitting good content. But, there are rules to this game, content rules... Having lots of content on your site will increase your search engine rankings and keep your visitors coming back again and again. I suggest you add a new article each month or bi-weekly.


The Resource Box
What to say and what not to say in your resource box

Many of my clients have a hard time with creating the copy for their resource box. Well I have found a nice article by Christopher M. Knight from Ezine Articles that talks about the Resource Box...check it out ...If you want to really make your article "SELL" then you've got to craft the perfect RESOURCE BOX. This is the "author bio" that is below your article body and it's also known as your "SIG" (short for SIGnature).

Here are the essential items that should be in your RESOURCE BOX:
•Your Name: You'd be amazed at how many folks forget to include their name in the RESOURCE BOX. Your name and optional title should be the first thing in your resource box.

•Your Website Address: in valid URL form. Example: http://Your-Company-Name.com/

•Your Elevator Pitch: This is 1 to 3 sentences that encapsulates the essence of what makes you and your offering unique. Also known as your USP (Unique Selling Proposition).

•Your Call To Action: You've got them warmed up and now it's time to lead them to BUY from you or visit your website. This is where you "Ask For The Sale." Best to only give (1) specific call to action.

Here are some optional items you could include in your RESOURCE BOX:

•Your Ezine Subscription Address: While getting your interested visitor to surf your website is nice, capturing their email address can help you begin the confidence/trust process. If you're going to do this strategy, include a URL for your ezine subscription address and do not use an email address for the "join" address.

•Your Contact Information: Such as your business phone number or how to reach you for interviews or your press/media kit. Keep in mind that article marketing is a timeless strategy and you may not have an easy ability to retract what you put in your article once it hits major distribution.

•A Free Report: This could also be part of your call to action or your free bonus report that further enhances your credibility as the expert on the topic of your article.

•Your email autoresponder: I'm not a big fan of this strategy due to the fact that spammers will text-extract your autoresponder address and add it to their spam list. Perhaps this strategy was best for the 1990's and has now run its course.

•An anchor URL that is related to one keyword or keyword phrase that you want to build SEO strength for. Example: if I wanted to build search engine relevance/strength for the term "Article Marketing," I'd link up that term in my resource box to my website. This is an intermediate to advanced level strategy and should not be abused by over-doing it. Keep it simple.

What NOT to include in your RESOURCE BOX: A listing of every website you own. There is no faster way to dilute your credibility than by posting a half dozen irrelevant URLs that have nothing to do with each other. Best to only post ONE URL that is related to the topic of your article.

•A listing of every accomplishment you've achieved to date. No one cares. Keep your resource box brief and to the point. Yes, your resource box should be benefit oriented so that the reader finds value in reading it rather than your ego being justified.

•Advertisements or pitches for products that are not relevant to the topic of your article.

•Keep the size of your resource box so that it's no larger than 20% of your total article size. Too often I see resource boxes that are 50% of the size of the total article and this is abusive.

Your Perfect Resource Box Conclusion: The BODY of your article is where you "GIVE" and the RESOURCE BOX is where you get to "TAKE" for your article marketing gift of information. The resource box is the "currency of payment" you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action. About The

Author: Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/


3 Step Formula
Quick and Easy writing

3 Step Formula Article writing for the internet is different than any other kind of writing. When you title your article the right way (Ex: "7 Tips for, 21 Steps to...") it's clear what your article is about.

Step 1 - Create a List of 3-7 tips - Create a list of 3-7 tips or suggestions you would give to an ideal client or prospect.

Step 2 - Write Thirty to Fifty or So Words for One Tip - Explain the importance of the tip to the reader. Explain how the reader can take immediate action on the tip. This should pan out to be no more than 3 to 5 sentences. Make it short, sweet and to the point.

Step 3 - Repeat step number 2 for the other tips - Make sure you make each tip usable for the reader. Repeat, repeat and repeat this process over and over again. You soon will be cranking out more articles than you thought. To take it a step further the articles that you write are now content rich and should be placed on your website and distributed to article submission sites like www.articlecity.com .

Bonus Tip: Take each one of your free articles and turn it into an ebook, ecourse or special report. Always recycle your work and maximize on your knowledge…